Built with Australian clinicians, for the parent who noticed first.

Why we exist

Every parent who's spent eighteen months Googling "why does my 4-year-old meltdown at the school gate every morning" knows the feeling. You're not a clinician. You're not imagining it. But you can't tell whether what you're seeing is a phase, a personality, or a pattern that deserves a closer look.

That uncertainty is where families get stuck. Paediatric waitlists in most Australian capital cities now sit between nine and eighteen months. Psychologists with paediatric experience take six weeks to return a call. And the information online is either terrifying, American, or designed to sell a course.

We built Seen to be the calm, clinically-responsible, specifically Australian starting point — the thing that gives you words for what you've been seeing, a clearer idea of what might be going on, and a structured overview you can take to a GP or paediatrician that actually makes the next appointment faster.

What we are

Seen is a free, online, clinically-reviewed walk-through. A parent answers twenty questions — each one drawn from validated developmental screening frameworks used by Australian paediatricians, psychologists, and GPs — and receives a structured overview that describes the patterns that stood out, plain-English context for each, and a single recommended next step matched to their state and their child's age.

It takes about three minutes. It does not require a sign-up. It does not share data with anyone without the parent's consent. And it does not — at any point — claim to diagnose a child. Only a qualified clinician can do that.

How our content is made

Every article, walk-through question, and results explanation on Seen is built inside a three-step editorial process:

1. Drafted by an experienced health writer with a background in Australian paediatric and mental-health content.
2. Reviewed by at least two members of our editorial board — always including one clinician whose active practice is in the relevant area (paediatrics, psychology, occupational therapy, speech pathology, or general practice).
3. Updated quarterly, or sooner if guidelines change. Every page carries a "last reviewed" date and the initials of the reviewing clinician.

Our full editorial standards — including how we handle conflicts of interest, commercial disclosures, and clinician attribution — are published on the editorial standards page.

Our principles

We speak to parents, not patients.

Clinical registers matter; so does plain language. We write for the tired, worried parent sitting on the end of the bed at 10:30pm, not for a journal. Our voice is warm, specific, and direct. If a sentence sounds like it was written for a conference, we rewrite it.

We err on the side of caution.

When a parent's input suggests urgency — high-risk patterns, acute distress, safety concerns — we stop the walk-through and point them directly to their GP or an emergency line. Every page on this site includes the Kids Helpline, Lifeline, and emergency contact numbers. If you're in crisis right now, please ring 000.

We pay our clinicians.

Every clinician on our editorial board is paid a market rate for their time. None of them are given shares, equity, or success-linked bonuses for approving content. Their job is to say "change this, rewrite this, or we won't publish." It is not to sign off on what we've already decided.

We are Australian, not translated.

Most parent-facing developmental content online is written for an American audience and retrofitted for Australian readers. We don't do that. Every reference to Medicare, the NDIS, state-based service pathways, rebate item numbers, Ahpra-registered practitioners, and wait-time context is checked by an Australian clinician against current guidance.

We never fabricate data or reviews.

If we cite a statistic, it links to its source. If we use a quote, the parent gave consent. If a review claims "clinically reviewed", a clinician actually reviewed it and their name is on the page. We would rather publish fewer pages than publish pages we can't defend.

What happens to your data

The walk-through runs in your browser. Your answers are not stored on our servers by default. If you ask us to email you a copy of your overview, we keep that email and your overview for 90 days and then delete it — unless you create an account, in which case you choose when to delete.

We do not sell data. We do not share data with advertisers. We do not use your child's answers to train any model other than our own internal screening-quality improvements, and we do so only in aggregate and only after full anonymisation. Full detail is in our privacy policy.

Who funds us

Seen is an Australian private company. We are funded by a combination of founders' capital, a small seed investment from Australian health-sector angel investors, and — when we launch our professional tier — subscription revenue from GP practices, schools, and allied-health clinics who use the walk-through with their families.

We do not accept funding from pharmaceutical companies. We do not accept affiliate payments from clinicians or clinics listed in our directory. If this changes, we will disclose it prominently on this page and on the relevant directory page, with a date.

How to reach us

If you are a parent and something on this site is confusing, wrong, or not what you needed — please tell us. If you are a clinician with feedback on our content, please tell us. If you are a journalist, researcher, or potential partner, our contact page has the right address for each.

We read every message. We respond to every clinician and every parent within three business days.